NYU Langone Sues Northwell Health for False Advertising Campaign

New York University Langone Health System and its hospitals allege advertising and marketing campaigns created by Northwell Health Inc. can create confusion that the organizations are affiliated, a new lawsuit said.

Northwell’s “pattern and practice of copying” NYU Langone’s “distinctive” advertising and marketing creates the likelihood of or actual confusion that Northwell is affiliated with, sponsored or endorsed by NYU Langone, according to the complaint filed Friday in the US District Court for the Southern District of New York.

Though Northwell’s confusingly similar advertising, it has “engaged, and continues to engage, in an apparent scheme to trade off the good ...