New York’s attorney general is backing a push to restrict algorithmic price-setting in the state, building on a 2025 law requiring companies to disclose “surveillance pricing” methods.
Attorney General Letitia James (D) said Monday such a ban would protect consumers and argued the practice of surveillance pricing is “not innovation, it’s exploitation.”
Democrats in New York have in recent years moved to target the corporate use of personal data. The 2025 law set a nation-leading requirement for companies to disclose when they dynamically price products or services using an algorithm. But they want the law to go further in banning ...
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