New Era Keeps Fighting NFL’s Lamar Jackson on ‘Era 8’ Trademark

New Era Cap Co. has filed oppositions at the Trademark Trial and Appeal Board to NFL quarterback Lamar Jackson’s bids to register “Era 8" and “Era 8 by Lamar Jackson” trademarks for clothes, shoes, and athletic bags.

The proposed marks, which reference the number Jackson wears for the Baltimore Ravens, would confuse consumers over whether Era 8 goods were associated with the capmaker that has used New Era as a trademark since 1952, the company said in its Sept. 16 filings.

New Era also claimed it had moved to block Jackson’s attempt to register “Era 8 By Lamar Jackson” in 2019, and that Jackson then abandoned the mark. It has an opposition pending against a renewed effort to register that mark filed in 2020.

New Era also filed requests Thursday for extensions of time to challenge other trademark applications. New Era is eyeing challenges to a bid by The Common Era to register its name to cover clothes and hats and to OMM Imports Inc., which wants to register XXERA and XX-ERA to cover a website selling infection protection goods, like masks, and disinfectant products.

Other Challenges

• Lenovo PC International indicated it would oppose LG Electronics over its effort to register ThinQ as a trademark for renewable energy-based goods and services, including solar and wind factories, energy management, and storage and consumption data. LG already has registered ThinQ as a trademark for a variety of electronics products. Lenovo, which owns a variety of “Think” based trademarks, including ThinkPad, also opposed that effort in 2013. The computer-maker dropped the opposition in 2015 when LG agreed to delete a variety of laptop and computer-based goods and services from the list of products the trademark would cover.
• NBA Properties Inc. filed for more time to oppose multiple charity trademarks, including “Golden Warrior,” likely over concerns it could conflict with the basketball league’s Golden State Warriors franchise. Wilder Side LLC filed to register Golden Warrior Family, Golden Warrior Project, and Golden Warrior in April.
• Advance Magazine Publishers Inc., which produces WIRED magazine, filed an opposition Thursday to Todd C. Saylor’s application to register “Wired Differently” for nonfiction books on business entrepreneurship and leadership. The publisher cited WIRED-branded podcasts, social events conferences, and social media accounts in claiming Saylor’s products are similar enough that consumers would wrongly think them associated with WIRED.
• Taylor Made Golf Co. LLC asked the TTAB to cancel Fit Kingdom LLC’s design trademark for FK Fit Kingdom for a variety of exercise camps and classes, including golf fitness instruction. The golf equipment maker said its 2019 application to register a trademark on “The Kingdom” was refused because of the FK Fit Kingdom registration. It suggested that Fit Kingdom has stopped using the trademark it registered in 2017 and doesn’t plan to resume use.
• Gap (Apparel) LLC filed an opposition Thursday against Xueying Lai’s attempt to register GAPOM for Goods including power adapters, battery chargers, antennas, and USB cables. It claims consumers would be confused, as the goods and services covered in the application “are closely related” to those of the clothing company. It also argued that its mark would be diluted.