New Era Keeps Fighting NFL’s Lamar Jackson on ‘Era 8’ Trademark

New Era Cap Co. has filed oppositions at the Trademark Trial and Appeal Board to NFL quarterback Lamar Jackson’s bids to register “Era 8" and “Era 8 by Lamar Jackson” trademarks for clothes, shoes, and athletic bags.

The proposed marks, which reference the number Jackson wears for the Baltimore Ravens, would confuse consumers over whether Era 8 goods were associated with the capmaker that has used New Era as a trademark since 1952, the company said in its Sept. 16 filings.

New Era also claimed it had moved to block Jackson’s attempt to register “Era 8 By Lamar Jackson” ...