Bloomberg Law
July 2, 2021, 9:00 AM

NCAA’s Move on Athlete Image Rights Raises Enforcement Questions

Kyle Jahner
Kyle Jahner
IP Reporter

A policy change forced upon the NCAA to let student athletes profit from their own images sets up enforcement headaches as the association tries to preserve its core goal of athletic amateurism.

The interim policy lifting a ban on athletes from profiting from their name, image and likeness applied nationwide starting Thursday, the same day the first batch of state laws protecting student athlete rights become effective.

In announcing the policy, the NCAA stressed it would preserve its ban on payment to induce athletes to pick a school or to reward specific performances.

That forces the association to draw a ...

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