Former NBA player George Gervin, popularly known as “the Iceman,” filed a trademark infringement suit against Ralph Lauren over its sale of a line of retro-style 1970s high-top basketball sneakers called the “Gervin Mid.”
By marketing the sneakers, Ralph Lauren is “seeking to profit off the back of Mr. Gervin’s commercially valuable identity” without his consent or authorization, Gervin alleges in a complaint filed Wednesday in the US District Court for the Southern District of New York.
“Ralph Lauren has willfully and without authorization used Mr. Gervin’s name, likeness, and persona for commercial purposes, subverting Mr. Gervin’s exclusive ownership right ...
Learn more about Bloomberg Law or Log In to keep reading:
Learn About Bloomberg Law
AI-powered legal analytics, workflow tools and premium legal & business news.
Already a subscriber?
Log in to keep reading or access research tools.