Musk’s Twitter Rebrand Invites ‘X’ Trademark Fallout: Explained

Twitter became “X” in a rebranding that one trademark attorney called “unprecedented” and “the trademark story of the year,” a move that elicited questions about short- and long-term legal and practical ramifications for the company.

The rollout prompted a barrage of reactions, with both Twitter/X and rival platform BlueSky trending almost immediately. Some of those reactions included speculation regarding the trademark rights Musk’s company-in-transition may have, or be stepping on. It was even noted that a social media rival owns an active “X” registration of its own, though the timing of Twitter’s rebrand may help it if a dispute arises. ...