MSCHF Faces WaveyBaby Trademark Lawsuit Over ‘Wavy Baby’ Shoes

Apparel and shoe company WaveyBaby Holdings LLC is suing MSCHF Product Studio Inc. for trademark infringement over the art collective’s “Wavy Baby” shoes.

WaveyBaby sent a cease and desist letter in April 2022, before MSCHF released the similarly named shoes with “the high potential for confusion,” according to a complaint filed Friday in the Eastern District of New York.

MSCHF acknowledged the letter, but “defiantly pressed forward,” according to the complaint.

“The Wavy Baby shoe blatantly and unmistakably incorporates a confusingly similar and almost identical variation” of WaveyBaby’s trademark, said the complaint, alleging that MSCHF’s infringement has caused “irreparable harm.” ...