Monster Called ‘Bully’ for Fighting Reclaimed Taunt, Toy Marks

Monster Energy Co.'s vigorous defense of its trademarks is causing some to label it a bully, as its recent targets include a woman who brands her “Titty Monster” merchandise with a reclaimed taunt and another who sells “My Moody Monster” stuffed toys for kids dealing with mental illness.

Monster has moved to block hundreds of marks at the Trademark Trial and Appeal Board in 2022 alone. Many have apparent commonalities with its branding, but attorneys say some stray far from Monsters’ marks’ look and products. A Dallas college sports logo for the “Brookhaven Bears,” for example, seems to have drawn ...