Molson Coors ‘Zima’ Trademark Expires, Mooting Cancellation Bid

Molson Coors Beverage Co. let the trademark for its once popular carbonated malt drink ‘Zima’ expire amid a brand revival company’s efforts cancel it. .

Retrobrands LLC moved to cancel the brand as abandoned in September at the Trademark Trial and Appeal Board, and Molson Coors responded that the registration would soon expire. The board, in a precedential decision, rejected motions by both parties as premature, but then dismissed the case because the mark expired during the proceedings.

The mark’s expiration clears the way for Retrobrands to move forward with its current application to register Zima to cover alcoholic beverages. ...