Molson Coors Loses Appeal of $56 Million ‘Stone’ Trademark Loss

Molson Coors Beverage Co. can’t nullify Stone Brewing Co.'s $56 million trademark win over its Keystone Light beer packaging predominantly featuring “STONE,” the Ninth Circuit said.

Molson Coors failed to establish a jury or the lower court made reversible error leading to the trademark verdict for the craft brewer, the US Court of Appeals for the Ninth Circuit said in an opinion issued Monday.

No evidence suggested consumers would confuse the low-priced lager with the premium craft brand that looked nothing like it, Molson Coors argued. But the court noted evidence of “actual confusion” among distributors as well as surveys ...