Bloomberg Law
Aug. 9, 2021, 6:32 PM

Model Can’t Shake Trademark Infringement Suit Over Blog Post

Samantha Handler
Samantha Handler

Molly Sims, an actress and model, must face trademark infringement claims that she caused consumer confusion over a sponsored blog post about an eyebrow product, according to a California federal court order.

The U.S. District Court for the Central District of California denied Sims’ claim that her sponsored blog post about the Rodan and Fields LLC product was consumer commentary and not commercial use.

Rodan and Fields paid Sims for the post about their “Brow Defining Boost” product. Petunia Products Inc.—known as Billion Dollar Brows—alleges the product infringes its “Brow Boost” trademark.

Consumers are likely to be confused or ...