Michaels Defeats Paint Kit Maker’s Trademark Suit at Trial

Craft supply giant The Michaels Cos. Inc. at trial beat a paint-by-numbers kit designer’s allegations it infringed the “Masterpiece by Numbers” trademark by selling similarly named sets after a deal between them fell through.

A jury for the US District Court for the Northern District of Texas determined Thursday Michaels and its units Michaels Stores Inc. and Artistree Inc. did not cause customers to believe its Artist’s Loft Masterpiece Paint by Numbers kits were the same as products sold under the trademark owned by ATC Media LLC, which does business as Masterpiece by Numbers.

Chief Judge David Godbey did not ...