Meta Rival Claims It Was Obliterated When Facebook Took Its Name

A Meta Platforms Inc. rival claims in a federal trademark infringement lawsuit that its business has been obliterated after Facebook adopted its name.

Closely held MetaX LLC said since October 2021, when Facebook rebranded as Meta Platforms, its ability to do business in augmented reality and virtual reality has been hindered because it’s overshadowed by the much larger Meta Platforms, which is valued at more than $450 billion.

In a complaint filed Tuesday in federal court in Manhattan, MetaX is seeking a permanent injunction blocking Meta Platforms from using the “Meta” name as well as all Meta Platform’s profits from ...