Meta Pixel Adopted by Nurse Prep Site Without Consent, Suit Says

A company offering online nursing school exam preparation illegally disclosed tens of thousands of customers’ private data to Meta Platforms Inc., a federal lawsuit said.

SimpleNursing LLC failed to notify subscribers it transmitted unencrypted, uniquely-identifiable profiles to Meta via Meta Pixel, a tool for targeted advertising, according to a proposed class action filed Wednesday in the US District Court for the District of Delaware. The company should pay $2,500 to each person impacted, the suit said.

Plaintiff Faith Benson never gave written permission to SimpleNursing to disseminate the notice of her subscription or her Meta profile to the technology ...