McDonald’s Decides Not to Fight Partial EU Trademark Nix (1)

McDonald’s Corp. didn’t appeal a European Union tribunal’s ruling that narrowed its “Mc” trademark, cementing one of two recent trademark wins over the fast food giant by Supermac, an Irish burger chain.

McDonald’s had announced plans to fight an EU Intellectual Property Office Aug. 31 ruling to invalidate “Mc” as it applied to some goods including beverages, foods prepared from meat products, and restaurant services. But it let a four-month deadline for filing the appeal pass, the parties said. Formal notification to parties of a lapsed appeals deadlines often takes weeks, Supermac noted in a statement.

“The decision by McDonald’s ...