Luka Doncic Bid to Get Trademark Back From Mom a Legal Jump Ball

NBA player Luka Doncic’s trademark dispute against his mother has raised a legal question that appears to have essentially no legal guidance: Can a person referenced in a mark withdraw their consent and cancel the trademark years later?

The Dallas Mavericks’ Slovenian point guard acknowledges his mother had his permission when she registered a “Luka Doncic 7” logo with the US Patent and Trademark Office in 2018, according to a cancellation petition filed this month at the Trademark Trial and Appeal Board. But now that registration stands in the way of his efforts to register his name and a “Luka ...