Logo Breached Maersk’s Trademark, Danish Court Rules

A.P. Moller Maersk’s star trademark was infringed by a smaller shipping line, Denmark’s Maritime and Commercial Court ruled March 31 (AP Moller Maersk A/S v World Wide Traffic ApS).

The non-registered logo of the smaller line, World Wide Traffic (WWT), is similar to Maersk’s trademarked seven-point white star, but it differs in that it consists of three interposed stars, two of which are blue and one is white. Maersk asked the court to force WWT to stop using the logo immediately. It also requested the defendant acknowledge that its actions ran contrary to good marketing practice and pay ...