A Long Island craft distillery sued the Saudi-backed LIV Golf league for trademark infringement on Monday, claiming the golf organization’s use of “LIV” branding for alcoholic beverages and apparel violates federal and New York trademark laws.
Long Island Spirits Inc., which operates as Long Island Vodka or “LIV,” filed its complaint against LIV Golf Inc. in the US District Court for the Eastern District of New York. The company has used “LíV” and “LIV” trademarks since 2007 for its potato-based vodka and other spirits, plus branded clothing sold regionally.
“Consumers’ mistaken belief that LIV is in league with a highly ...
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