Levi Strauss & Co. has registered an important victory in Brazil in defense of its product’s design and trademarks.
On May 18, a Brazilian appeals court in Rio de Janeiro upheld an injunction issued on March 6 that blocks a Brazilian firm from continuing to market products copying two of the unique elements of Levi’s world famous jeans.
Levi Strauss accused clothing manufacturer Damyller Textil LTDA of using an arched stitching pattern on its pants and bermudas that is a copy of the pattern used on the back pockets of Levi’s jeans. Levi’s jeans are famous for their so-called arcuate ...
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