Law firm Lerner & Rowe PC asked the US Supreme Court to review a Ninth Circuit decision that buying another company’s name as a Google search term doesn’t infringe trademarks.
The Ninth Circuit decision that Lerner & Rowe’s competitor Accident Law Group didn’t violate the Lanham Act when they bought the search term “Lerner & Rowe” to prioritize their ad in search results is in direct conflict with determinations made in nearly all other appellate courts, Lerner & Rowe said.
The high court’s intervention is needed to “dispel this conflict” between the courts on issues like customer confusion, actual confusion, ...
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