Bloomberg Law
Jan. 29, 2021, 4:09 PM

Kool Brand Owner Sues E-Cigarette Maker Over Double-O Logo

Blake Brittain
Blake Brittain

The owner of the Kool cigarette brand sued the maker of Bloom cannabis e-cigarettes in Los Angeles federal court for allegedly infringing the brand’s trademark.

Bloom’s logo uses interlocking “O” letters that confusingly resemble ITG Brand LLC’s famous Kool logo, according to ITG’s Thursday complaint in the U.S. District Court for the Central District of California.

ITG says Capna Intellectual, which owns the Bloom brand, has applied for federal trademarks covering Bloom for e-cigarettes and oral vaporizers. It said it sent Capna a cease-and-desist letter in December.

The complaint says the Bloom marks are intended to trade off of Kool’s ...

Learn more about Bloomberg Law or Log In to keep reading:

Learn About Bloomberg Law

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.