Kendall Jenner-Endorsed 818 Tequila Brand Settles Trademark Suit

Nov. 9, 2022, 10:20 PM UTC

The 818 Tequila brand endorsed by celebrity Kendall Jenner settled a trademark infringement lawsuit alleging the name and logo were confusingly similar to a Texas-based brand called Tequila 512.

Both parties agreed to pay their own attorneys’ fees, but no other details were available, according to the joint agreement filed Tuesday in the Central District of California.

A spokesperson for 818 Tequila and an attorney for Tequila 512 didn’t immediately return requests for comment.

The complaint filed in February said that ClipBandits LLC began using the 512 brand in 2015, and 818 Tequila “simply and blatantly” copied the brand after ...

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