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Jim Beam’s Pucker Vodka Trademark Win Affirmed by Ninth Circuit

May 28, 2020, 2:22 PM

JIm Beam Brands Co.'s win against a company that accused it of infringing trademarks by using a similar pair of lips to advertise vodka was affirmed by the Ninth Circuit in an unpublished opinion.

A Nevada federal court didn’t err in finding that the overall marks were dissimilar and customer confusion wasn’t likely, the Ninth Circuit said Wednesday.

JL Beverage sued Jim Beam alleging Beam’s “Pucker” vodka infringed its “Johnny Love Vodka” trademark. Both Johnny Love and Pucker used a pair of lips in advertising. The district court ruled that Beam didn’t infringe because Pucker wasn’t likely to cause confusion,...

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