Chime Financial Inc. was accused of willfully misuing JD Power’s name and trademark to support a deceptive advertising campaign indicating that a survey from the data analytics firm rated the fintech “America’s #1 Choice for Banking.”
JD Power never conferred any “#1 ranking” on Chime and never endorsed Chime’s marketing statements, it said in a complaint filed Tuesday in the US District Court for the Southern District of New York.
A reasonable consumer would incorrectly understand Chime’s ad as a broad claim of market-wide consumer preferences, the lawsuit said. But JD Power’s research study—which Chime references on its website—didn’t measure ...
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