Grammy award-winning singer Jason Mraz Dec. 4 accused MillerCoors LLC of misappropriating his famous “I’m Yours” song, as well as his voice and image, in an Instagram advertisement promoting Coors Light beer.
Mraz filed the copyright infringement lawsuit after the “family friendly” song, which he reports has sold more than 10 million units in the U.S. alone, was used to promote “adult-oriented products” against his wishes. MillerCoors never asked for permission, Mraz alleged.
The allegedly infringing advertisement, posted in May, reportedly shows about 13 seconds of Mraz’s performance of “I’m Yours” at the BeachLife Festival in Redondo Beach that same month.
“Superimposed over portions of the Infringing Advertisement is a logo for Coors Light stating ‘Presented by Coors Light,” the lawsuit said. “During another portion of the Infringing Advertisement a can of Coors Light is prominently displayed.”
Cause(s) of Action: Copyright infringement, violation of the Lanham Act, violation of common law right of publicity, violation of California Civil Code Section 3344, violation of California Business & Professions Code Section 17200.
Relief: Mraz seeks defendants’ profits from the alleged infringement and damages, or $150,000. He also seeks a preliminary and permanent injunction and attorneys’ fees.
Response: MillerCoors didn’t immediately return Bloomberg Law’s request for comment.
Attorneys: Mraz is represented by Grodsky & Olecki LLP.
The case is Mraz v. Millercoors LLC, C.D. Cal., No. 2:19-cv-10289, complaint filed 12/4/19.