J&J Virtual Band-Aids Join Growing Metaverse Trademark Requests

Johnson & Johnson has filed a trademark application for virtual goods and services and non-fungible tokens for its Band-Aid brand, joining other big names venturing into the metaverse and its murky legal world.

Major brands from Burger King to Crocs are getting involved with NFTs and filing trademarks for virtual goods even as litigation plays out over accusations of copyright and trademark infringement in the metaverse.

Nike is suing online marketplace StockX for launching NFTs based on Nike shoes. In January, Hermès sued artist Mason Rothschild who created “MetaBirkin” NFTs, in part for trademark and trade dress infringement and ...