ITC Prohibits Gray Market ‘Red Bull’ Imports; Victory for Energy Drink Maker

Energy drink maker Red Bull GmbH was handed a victory against “gray-market” infringers by the U.S. International Trade Commission in an order prohibiting the importation of unauthorized Red Bull energy drink products into the United States (In the Matter of Certain Energy Drink Products).

As a result of the Sept. 8 order, the U.S. Customs Department will now block gray market Red Bull products from U.S. ports, according to a Red Bull press release issued Sept. 20. Red Bull GmbH and Red Bull North America Inc., filed a complaint with the ITC in 2009, and a trademark ...