Instacart, Partiful Sued by App Maker Over ‘Fizz’ Service Launch

Fizz Social Corp., a social media and event planning platform targeting Generation Z, sued Instacart and Partiful Co., accusing the companies of trademark infringement with their recent launch of a new “Fizz” app for party planning and event coordination services.

Partiful is a direct competitor of Fizz in party and event planning focusing on the Gen-Z market, according to a complaint filed May 7 in the US District Court for the Northern District of California.

Partiful’s partnership with Instagram—whose corporate name is Maplebear Inc.—to launch the new “Fizz” service, which allows users to combine orders and pay their respective shares ...