Inside Disney’s Campaign to Save Darth Vader From AI: Screentime

The heads of the world’s largest technology companies are all competing to sustain their dominance in a world reshaped by artificial intelligence. Amazon.com Inc. said it is going to reduce its work force as AI handles more tasks, Meta just invested more than $14 billion in Scale AI and Apple has weighed bidding for Perplexity AI.

Down here in Los Angeles, most studios, producers and talent agencies are preoccupied with other topics — the summer movie slate, the flight of production and the uncertain future of Paramount and Warner Bros. Discovery.

But that doesn’t mean entertainment companies aren’t thinking about AI. The biggest filmmakers, music ...