Personal injury firm Morgan & Morgan dropped its lawsuit against Disney Enterprises Inc. in which it sought a ruling affirming that an ad campaign using Steamboat Willie didn’t infringe the entertainment behemoth’s rights.
Disney hadn’t made any filings or appeared in court in the September lawsuit before Morgan & Morgan filed its Tuesday notice of voluntary dismissal in the US District Court for the Middle District of Florida. The nation’s largest personal injury firm, known for splashy marketing tactics, sought the court’s approval for its planned ad showing the original version of the Mickey Mouse character crashing his ...
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