Influencer Style Case Risks More Stolen Vibe Suits From Creators

After a joint photo shoot last year, influencer Sydney Nicole Gifford says fellow Texan and creator Alyssa Sheil blocked her on Instagram and TikTok and began creating posts imitating her outfits, poses, and “neutral, beige, and cream aesthetic.”

Gifford and her lawyer sent cease and desist letters insisting Sheil stop the mimicry and successfully petitioned social platforms to remove allegedly infringing posts. But after Sheil denied the allegations and kept posting, Gifford filed a first-of-its kind federal lawsuit accusing Sheil of copyright and trade dress infringement for ripping off her style and copying her content.

Most of Gifford’s claims are ...