In Chile, Kellogg’s, Nestle, Pepsico Defend Food Mascots

Some of the world’s biggest food companies are going to court in Chile to defend their right to use their trademark mascots after authorities used a law restricting the marketing of foods deemed unhealthy to children to ban such well-known characters as Kellogg’s Tony the Tiger, the Nesquik bunny and Frito-Lay’s Chester Cheetah.

Most recently, Evercrisp Chile, a subsidiary of PepsiCo Inc., challenged an order by health authorities to remove cartoon characters from Cheetos and Gatolate snack products packaging in the Second Civil Court of Santiago May 17. And Everscrisp took a fresh tactic in the ongoing dispute: arguing that ...