Impossible Foods Owes Fees for Forcing Trademark Claims at Trial

Impossible Foods Inc. must pay a health influencer attorneys’ fees after his $3.25 million trademark win against the plant-based meat substitute company, a federal judge ruled.

It was “objectively unreasonable” for Impossible Foods to force a trial on select trademark infringement claims against Joel Runyon’s company Impossible X LLC and then neglect “to present any evidence at all,” Judge Beth Labson Freeman said in a May 8 order in the US District Court for the Northern District of California.

In finding the case exceptional, Freeman described Impossible Foods’ “clearly deficient” evidentiary position as “consisting primarily of a law firm paralegal ...