Impossible Foods Owes Influencer $3 Million Over Trademark (1)

A jury decided Impossible Foods Inc. owes influencer Joel Runyon and his company Impossible X LLC $3.25 million in damages for infringing his “Impossible” trademarks.

The jury issued a unanimous verdict in Runyon’s favor, finding that Impossible Foods willfully and maliciously infringed two of his registered trademarks covering goods including clothing and nutritional supplements, according to a verdict docketed Wednesday in the US District Court for the Northern District of California.

The jurors also found Impossible Foods infringed Impossible X’s unregistered trademarks for apparel and cookbooks, and rejected the plant-based meat substitute manufacturer’s bid to invalidate four of Impossible X’s ...