Food and beverage giant Kraft Heinz Co. faces a trademark infringement complaint from dehydrated potato products company Idahoan Foods LLC (Idahoan Foods, LLC v. Kraft Heinz Foods Co., D. Idaho, 17-101, complaint filed 3/7/17).
The Idaho Falls-based company is objecting to the use of “Buttery Homestyle” and “Loaded Baked Potato” labels on Kraft’s Ore-Ida Mashed Potato Bites packaging.
In a complaint filed yesterday, Idahoan said Kraft is infringing its Buttery Homestyle and Loaded Baked registered trademarks. Idahoan said that its Buttery Homestyle line is the market’s top flavored mashed potato seller with annual revenues of $43 million, and ...
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