Hulu Wins Dismissal of Lawsuit Over Integrated Ad Tech Patents

Sept. 13, 2024, 3:36 PM UTC

Hulu LLC convinced a federal judge to throw out a lawsuit accusing it of infringing integrated advertising technology.

Piranha Media Distribution LLC’s patent claims are ineligible because they’re directed at an abstract idea and don’t contain an inventive concept, Judge Josephine L. Staton said in a Sept. 11 opinion filed in the US District Court for the Central District of California. Staton granted Hulu’s motion to dismiss the case, saying the technology at the center of Piranha’s lawsuit fails the patent eligibility test under Section 101 of the Patent Act.

Piranha sued Hulu in January, accusing it of using patented ...

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