Harry Caray Company Says Burger Joint Stole ‘Holy Cow!’ Tagline

A Texas restaurant has been illegally profiting off late Major League Baseball broadcaster Harry Caray’s trademarked catchphrase “Holy Cow!,” a new federal lawsuit said.

Harry Caray Ltd.—the owner of the “HOLY COW!” trademark for restaurant and bar services—accused Holy Cow Dallas LLC of “willfully, intentionally and unlawfully” seeking to create a false association with the company and confuse customers, according to a complaint filed Tuesday in the US District Court for the Northern District of Texas.

Holy Cow Restaurant Inc., which is also named as a defendant, is a franchiser of Holy Cow Dallas and, according to its website, operates ...