Google Offers Play Store Overhaul in Bid to Dodge Future EU Fine

Alphabet Inc.’s Google has pitched changes to its Play Store in a bid to ward off future European Union penalties following a warning from regulators.

The proposed changes, announced Tuesday, make it easier for third-party developers to direct customers away from the Android ecosystem to make app purchases — a concern EU watchdogs highlighted in March when they cautioned that Google was preventing developers from doing so.

As part of the overhaul, which will apply across 30 countries in Europe, Google will allow apps to direct users to the web to transact purchases away from the Play Store, according ...