Bloomberg Law
May 10, 2023, 7:28 PM

Google Faces Arbitration by Law Firm Over Trademark Scammer Ads

Riddhi Setty
Riddhi Setty

Google LLC failed to protect consumers on its platforms from advertisers that offer fraudulent US trademark filing services, according to an arbitration complaint.

Despite Google’s policy requiring certain classes of advertisers, such as US doctors, to complete verification programs, there are no checks on advertisers offering trademark filing services to ensure that they are licensed US attorneys in good standing, law firm LegalForce RAPC Worldwide PC said in an American Arbitration Association filing obtained by Bloomberg Law.

“Rather, Google lets the general public be deceived, believing that they are hiring lawful providers of trademark filing services, whereas in fact they ...

Learn more about Bloomberg Law or Log In to keep reading:

Learn About Bloomberg Law

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.