Fiat Chrysler’s False Ad Claims Over Mahindra TV Spot Survive

FCA US LLC’s claims that ads for Mahindra & Mahindra Ltd.'s Roxor off-road vehicle misrepresent a connection to FCA’s Jeep brand and the U.S. military survived Mahindra’s attempt to dismiss them from Detroit federal court on Monday.

The claims are part of a broader trademark dispute between the companies. The International Trade Commission banned imports of the Roxor last year after finding it copied the Jeep Wrangler’s design.

The FCA, in related litigation brought by Mahindra in the U.S. District Court for the Eastern District of Michigan, alleged that a Roxor television commercial used several “military-inspired elements.” They include the ...