Trump’s ‘Truth Social’ Trademark Loss More Detour Than Roadblock

The preliminary rejection of a bid to register a trademark for Donald Trump’s “Truth Social” platform is a setback for the former president’s efforts to build his own social media brand—but it’s not clear whether the loss will be lasting.

Trump Media Group Corp.'s application to register a trademark for the name was initially denied by the US Patent and Trademark Office, which said that the mark was likely to be confused with two other trademarks, Vero-True Social, a social media platform and mobile app company, and Truth Network, a Christian talk radio platform.

The initial rejection highlights the issue ...