European Wax Center’s Win Over Confusing Domain Names Affirmed

Aug. 6, 2021, 8:49 PM UTC

The domain names “europawaxcenter.com” and “euwaxcenter.com” are similar enough to European Wax Center’s trademark on its name to confuse consumers, the Eleventh Circuit affirmed.

Bryan Boigris appealed a U.S. District Court for the Southern District of Florida ruling that he violated the Anti-Cybersquatting Consumer Protection Act when he registered the domain names on GoDaddy.com.

The U.S. Court of Appeals for the Eleventh Circuit upheld the ruling in a 2-1 decision Friday. “What we have here is overwhelming similarity in sight and sound plus an identical meaning in the core of each disputed phrase (‘waxcenter’), all against a whisper of a ...

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