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Energizer Bunny Trademark Allegedly Infringed by Battery Maker

May 21, 2019, 1:53 PM

A Chinese battery company rips off the Energizer Bunny in its advertising, Energizer Brands LLC said in a May 20 complaint in the Central District of California.

Lumintop Technology Co. sells batteries, chargers, and lighting products through retailers like Amazon using a “confusingly similar” rabbit logo, Energizer said.

According to the complaint, Lumintop “brazenly” rips off the Energizer Bunny in its advertising. Lumintop’s logo features the silhouette of a white rabbit standing on its hind legs in front of a circular black backdrop.

Lumintop allegedly advertises the products as having the same “qualities and characteristics” as Energizer products. The Energizer...

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