Edible Arrangements Sues 1-800-Flowers Over Online Fruit Ads

Edible Arrangements LLC sued 1-800-Flowers.com Inc. in Atlanta federal court for allegedly infringing trademarks related to its “famous cut fruit products designed to look like flowers.”

1-800-Flowers allegedly gamed Google’s Adwords system to make its fruit arrangement ads appear in search results for “Edible Arrangements” and related terms, according to the complaint entered Monday in the U.S. District Court for the Northern District of Georgia.

The complaint says Edible’s founder Tariq Farid pioneered a “unique marketing program of providing floral arrangements made from fresh cut fruit instead of flowers.” Edible also says that 1-800-Flowers has been expanding into the cut ...