Dr. Pepper Loses Challenges to Coca-Cola ‘Zero’ Trademarks

After Coca-Cola agreed it wasn’t trying to trademark the word “zero” by itself for beverages, Keurig Dr. Pepper’s Royal Crown no longer had any right to complain about 16 registration applications for things like “Coke Zero” and “Sprite Zero,” U.S. Court of Appeals for the Federal Circuit ruled Monday.

• The court in 2018 had revived Royal Crown challenges, in which it argued that the word “zero” was generic and consumers understand the word to mean any drink with less than 5 calories
• Coca-Cola responded by disclaiming any right to the word “zero” in its trademark applications, so the U.S. ...