Bloomberg Law
Feb. 11, 2020, 11:00 AM

Disney’s Rap as Trademark Bully Revived in Baby Yoda Crackdown

Kyle Jahner
Kyle Jahner
IP Reporter

Re-naming crocheted Baby Yoda dolls “Baby Alien” may remove Walt Disney Co.’s Yoda trademark. Whether it puts them in the clear legally is another matter.

Searching “Baby Alien” on the crafters’ online marketplace platform Etsy turns up more than 1,500 products. The vast majority of them appear to feature “The Child,” the tiny Yoda-esque sensation from Disney’s Star Wars spin-off series, “The Mandalorian.” Many of the listings popped up after Etsy removed numerous dolls in late January and early February following trademark complaints by Disney -- which didn’t begin selling its own merchandise until after the series debuted.

Disney’s ...

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