‘Dirty Dill’ Vodka Branding Spurs Wickles Pickles Trademark Suit

The company behind Wickles Pickles sued Dirty Dill LLC over its flavored vodka, saying the branding infringes its trademark rights.

FB Wickles LLC registered the “Dirty Dill” trademark in 2015 and has used it in connection with its pickle products for the past decade, according to the in a complaint filed Thursday in the US District Court for the Western District of Texas. Wickles’ branding includes a pickle mascot named “Wicked Willy,” it said.

The complaint said the defendant selling its pickle-flavored alcohol under the trademarked “Dirty Dill” name and using an “anthropomorphic pickle” similar to Wickles’ mascot is likely ...