Digital Marketing Firm Says It Didn’t Copy Tracking Software

A digital marketing firm is seeking declaratory judgment that it didn’t infringe a tech company’s copyrights in a “web-based, on-line, hosted software” by reverse engineering the work, according to a federal lawsuit.

L2T Media LLC received a cease-and-desist letter earlier this month accusing it of copying Rocket Media LLC’s Ignite platform, according to a complaint filed Aug. 17 in the US District Court for the Northern District of Illinois. L2T Media said it has been contracting the software from Rocket Media, which does business as Launch Labs, since August 2021, but that its own software was created independently by a ...