Designer Bob Mackie Sues JCPenney Over New ‘Mackie’ Apparel Line

Fashion designer Robert G. Mackie, also known as Bob Mackie, accused retailer JCPenney of falsely implying his endorsement by using his name and signature without permission on its new apparel collection called “Mackie: Bob Mackie.”

Mackie alleges violations of the Lanham Act for false association/endorsement and false advertising, as well as violations of California’s right of publicity law and New York’s deceptive consumer practices laws, according to the complaint filed Wednesday in the US District Court for the Southern District of New York. The suit is against Penney Opco LLC, which does business as JCPenney.

Mackie became aware of ...