Death Wish Coffee Files Trademark Suit Against Liquid Death (1)

Death Wish Coffee LLC objected to beverage brand Liquid Death’s planned expansion into coffee products in a federal trademark lawsuit.

“Forthcoming” products including Liquid Death Deathuccino would confuse consumers into perceiving an association with Death Wish products, according to the complaint filed Tuesday in the US District Court for the Central District of California. The infringement suit also asks the court to block four Liquid Death trademark applications that cover coffee-flavored or coffee-based products.

Death Wish’s suit aims to draw a line in the sand that keeps the other death-based drinks brand out of the coffee business before the products ...